There was a time when businesses asked ‘Why Digital Marketing’ but over the past decade the question has changed to ‘Why Not Digital Marketing? Not just in India but across the world, brands and businesses have moved their marketing budgets to digital and social media platforms and in return have got higher ROI, increased sales, exciting brand engagement and most importantly real-time and measurable audience data.
So if you’re still asking yourself why digital marketing then it’s time to switch to asking why not digital marketing and getting in touch with the best digital marketing agency in Pune – MplusSoft.
MplusSoft was founded in 2011 when India was just opening up to the idea of Digital Marketing. When the e-commerce marketing company Flipkart launched in 2007, the life of an Indian consumer changed forever. The use of mobile phones to order from the comfort of our home increased, delivery channels opened up and brands found a way to enter the homes of people instead of relying on the traditional one-way communication channels like TV, Radio, and Print.
MplusSoft was founded in Pune with the primary focus of enabling brands to meet the consumer where they were rather than trying to bring them to their retail stores or outlets. From e-Commerce applications, web development, SEO, Mobile Applications, Social Media Management, and Digital Marketing services, MplusSoft has become a sought after digital marketing company in Pune and boasts of 350+ clients across the World which our team of experts service.
Before starting any marketing, the strategy is most important. 'What you want to achieve in what budget' drives the strategy for you. Here, at Mplussoft, we make sure that your budget should not affect the desired end result. Research is good but improvisation on the basis of what others are doing is something we'd love to do. Our Digital Marketing Campaign has regular checks to achieve the results we sought to.
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Digital Marketing is growing at a rate of 25-30% in India annually and India had reached 500 million users of the internet by the end of 2018 itself. Pune being the Oxford of the East quickly adapted to the digital revolution and started offering education courses in this field, knowing very well that in the years to come more and more professionals will be in demand in the Digital Marketing teams in Companies.
MplusSoft, over the past decade, has evolved into a forward-thinking digital agency that meets the digital demands of its clients. Already being experts in web-application and web-development, we quickly came up with our own unique Search Engine Optimization technique that helps brands with better Google rankings in sync with a content-driven presence on social media. Besides SEO and Social Media Management, MplusSoft has a team of experts for Content Marketing, Google Ad words and Paid Campaigns, Digital Strategizing, In-bound and Out-bound marketing solutions, Lead Generation and Facebook Marketing.
Our team can devise a digital marketing strategy that suited to meet your marketing goals and thus help you achieve your business revenue, growth and engagement targets. At every stage of the campaign, a dedicated MplusSoft associate will guide you in defining the objective of the campaign, then implement the same and at the end of a successful campaign present you with a detailed analysis that will help you compare and constantly improve your marketing strategy.
How can MplusSoft and digital marketing take your business to the next level? Here are a few reasons to answer this critical question -
With the evolution of modern technologies and mobile phones, small and medium enterprises can now reach out to a defined target audience much easily at significantly lower costs. It enables them to attract their audience through engaging content without having to spend large or sometimes even unthinkable amounts than traditional mediums like TV, Out of Home, Radio or Print demand.
Digital Marketing helps businesses calculate and spend as per need and in real-time. You can measure the results with accuracy and also know what campaign worked or didn’t work in achieving the conversion target. At any point in a campaign, you have the option to stop, revive and reactivate the campaign to deliver better results. Unlike traditional media where once a hoarding or print ad is released, you have to wait it out till the period of the campaign is over.
SMEs have found increased revenue with much lesser investments through digital marketing. They are able to interact with their customers, answer needs, source feedback and even deliver personalized services.
Mobile phones have put brands in the customer’s pockets. An average Indian spends 2.5 hours a day on their mobile. Most of them on social media or on e-Commerce mobile applications. Thus investing in a mobile app makes sense for businesses that are looking at repeat customers and loyalty.
The last but most important aspect of digital marketing is that a business can win a customer’s trust by putting out genuine and real content. Blogs, videos, photographs, customer testimonials all form a big part of brand image creation on digital platforms. So you might be a small brand, but a trusted one that your loyal customers will return to every time they need a product that you can provide.
Sweedesi is a brand that helps ‘Halwais’ from Jaipur, Agra, and Mathura reach out to customers in other parts of India. We created an exclusive mobile app for Sweedesi which helps their customers order delicious authentic desi ghee sweets and other regional savors with just a touch of a button.
The range of products and special offers are communicated on their social media pages with attractive content and posts. Customers can order online on their website or through the app.
Learn2Teach is an online platform for teacher training courses. With the aim to help teachers upskill themselves to be able to give children holistic education, founder of Learn2Teach, Ms. Insiyah Rahim came up with an 8 module teacher training course that also gives the audience a certification. These courses are promoted through SEO marketing, Facebook as well as Blogs.
Devyani is a trained Yoga instructor and fashion model. In order to promote a healthy lifestyle amongst Punekars, she launched her own Yoga Studio – Yoga Urja in Kothrud. However, instead of only using traditional media to promote her studio, MplusSoft came up with a digital marketing strategy where we decided to promote and builder her personal Instagram page as a Yoga Influencer. Her newsfeed contains everything related to health and fitness, yoga fashion, motivational messages and also promotion of her own Yoga Studio.